Award winning craft brewery, Darling Brew, has launched a unique take-home beer in a box tasting experience.
The new IPA (India Pale Ale) Experience gift pack consists of four different India Pale Ale beers – the original Thunderbird, plus three unique dry hopped IPA variants that have evolved from this popular original – all in 500ml bottles which are packaged in a gift box format.
Launched to coincide with, and celebrate, the one year anniversary of the custom-built Darling Brew Tasteroom and Brewery (which is situated in the town of Darling) the IPA Experience gift pack is part of a bigger conservation awareness drive around the endangered Southern Ground Hornbill.
Environmental focus at Darling Brew
All of Darling Brew’s beers are named after threatened and endangered animals, and the India Pale Ale is no different. Entitled “Thunderbird” this beer is named after the endangered Southern Ground Hornbill.
Kevin Wood, owner of Darling Brew, explains that they were approached by conservation biologist Lucy Kemp of the Mabula Ground Hornbill Project to help raise awareness of the plight of the Southern Ground Hornbill. “Lucy suggested the name Thunderbird as it is the cultural name given to this charismatic and iconic bird.”
“The new Darling Brew IPA Experience gift pack is part of our activism to create awareness around the need to conserve our wealth of nature, animals and birdlife in South Africa. It is only through actions that we take today, that we can make an impact on the outcome in 100 years,” says Wood.
Darling Brew’s environmental focus also recently led this craft brewery to launch the first carbon neutral beer in South Africa called Blood Serpent – which is named after the Secretary Bird, another endangered South African bird.
The IPA Experience explained
The unique IPA Experience gift pack is designed to give consumers a craft beer taste journey into the many different variants of India Pale Ale – which is a flavoursome and “easy-drinking” beer – often the first stop in appreciating craft beers.
The beers in the gift pack consist of the original Thunderbird, plus a spicy Simcoe; Cashmere, which brings aromas of Coconut and Pineapple; and Citra, which has loads of fresh lychee and guava undertones.
The Darling Brew IPA Experience gift pack will be exclusively available at Checkers stores nationwide from 15 November, and at the Darling Brew Tasteroom and Brewery.
Darling Brew celebrates one year at their new premises
A trip to Darling to visit the Darling Brew Tasteroom and Brewery at 48 Caledon Street offers a fantastic day out.
The custom built premises – now celebrating its first year of operation – was developed to allow an all in one Darling Brew experience. In addition to a state of the art brewery with increased capacity, the Darling Brew Tasteroom and Brewery offers an interactive and fascinating beer tasting experience in the tasting room and bar which overlooks the working brewery; a restaurant that serves delicious meals made from fresh, organic, seasonal and locally sourced ingredients; and beautiful gardens with a play area for the kids – perfect for young families. There is also plenty of parking available.
To further celebrate one year at their new premises, Darling Brew will be hosting a Darling Summer Beer Festival. Taking place on 3 December from 10h00 to 18h00, this outdoor festival offers live music and great food to accompany some of the finest craft beers on offer in South Africa. Sunday the 4th also sees a Christmas Market taking place at Darling Brew.
Award winning beers in Darling Brew range
Darling Brew recently won two gold awards and a trophy at the 2016 South African Beer Trophy awards for some of the other craft beers in their range.
Gypsy Mask, named after the rare Roan Antelope, walked away with a gold award for being the top achieving beer in the Amber category, whilst Longclaw, named after the African Lion, won gold in the Speciality category. Longclaw also won a trophy for being the highest scoring beer in its category overall.
For more information visit www.darlingbrew.co.za or contact them on (021) 286 1099 or email firstname.lastname@example.org. Connect with Darling Brew via social media on Twitter, Facebook and Instagram @DarlingBrew.